Vice Dean at School of Economics and Management ,Beijing Jiaotong University, China
Professor Qiu Xiaodong is a distinguished academic leader and Vice Dean at the School of Economics and Management, Beijing Jiaotong University. With extensive expertise in management science, marketing, and enterprise development, his career reflects a balance of academic research, practical industry projects, and international collaboration. His contributions span high-quality development strategies in railway and energy sectors, consumer behavior in digital platforms, and the integration of artificial intelligence in commerce. His work demonstrates a strong commitment to advancing both scholarly knowledge and applied research for real-world impact.
Professional Profile
Scopus Profile | ORCID
Education
Qiu Xiaodong’s educational journey reflects a steady progression in management science and economics. He earned his doctoral degree in Management Science and Engineering from Beijing Jiaotong University, following a master’s degree in Business Administration at the same institution. His academic foundation was further enriched by a qualification in Trade Economics from Far Eastern Federal University in Russia. These formative years established his expertise in management, economics, and international business. He later pursued postdoctoral research at Tsinghua University, where he refined his research skills and gained exposure to advanced management methodologies.
Experience
Professor Qiu has accumulated over two decades of teaching and research experience. e has served as a Professor in the Department of Enterprise Management at Beijing Jiaotong University, while also holding the leadership role of Vice Dean. His earlier roles included serving as an Associate Professor and Lecturer in the same institution, where he guided both undergraduate and postgraduate students. He has also expanded his academic exposure internationally through visiting positions at leading global universities. Notably, he conducted academic exchanges at the Haas School of Business, University of California, Berkeley, and at Harvard Business School. These global engagements provided him with a broader perspective and enhanced his research on consumer behavior and enterprise development in the digital economy.
Research Focus
Qiu Xiaodong’s research agenda has consistently bridged theory and practice. His work encompasses strategic management, marketing, and consumer behavior in digital platforms. Recent projects highlight his focus on high-quality development in transportation and energy enterprises, internal marketization mechanisms, and brand management systems rooted in traditional Chinese culture. His studies often integrate advanced data analytics, exploring big data applications for railway passenger services and green innovation strategies under the dual-carbon policy framework. Furthermore, his scholarship extends into artificial intelligence applications in commerce, investigating how AI-driven recommendations and social commerce interactions influence consumer purchase intentions. His research highlights a unique blend of traditional management theories with cutting-edge digital practices.
Awards & Honors
Recognition of Professor Qiu’s contributions has come through both national and international platforms. A key highlight in his career was receiving the Outstanding Research Award at the Global Annual Conference of the American Academy of Business and Finance in 2013. This award reflected the global relevance of his studies in management and enterprise development. Additionally, his leadership in large-scale funded projects with organizations such as PetroChina, China Shenhua Energy, and the National Railway Administration underscores the value placed on his expertise by government and industry alike. His projects have consistently addressed pressing national needs, from sustainable transportation strategies to corporate innovation and high-quality growth frameworks.
Publication Top Notes
Title: The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce
Author(s): Jiwang Yin; Xiaodong Qiu; Ya Wang
Journal: Journal of Theoretical and Applied Electronic Commerce Research
Title: Drivers and Obstacles of Consumers’ Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective
Author(s): Ya Wang; Xiaodong Qiu; Jiwang Yin; Liya Wang; Rong Cong
Journal: Behavioral Sciences
Title: Social Commerce Purchase Intention: The Salience of Consumer-To-Consumer Interactions
Author(s): Johakim Katekele John; Xiaodong Qiu; Jerum William Kilumile; George Mofulu
Journal: Journal of Consumer Behaviour
Title: Influence Mechanism Research on the AI Marketing Technology of Online Shopping Platform on Consumers’ Purchase Intention
Author(s): Jiwang Yin; Xiaodong Qiu
Journal: Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development
Title: Harnessing Swift Guanxi in SMEs: Exploring Trust and Purchase Intention on Social Commerce Platforms
Author(s): Johakim Katekele John; Xiaodong Qiu; Jerum William Kilumile
Journal: Journal of Theoretical and Applied Electronic Commerce Research
Conclusion
Professor Qiu Xiaodong’s academic and professional journey illustrates a dynamic blend of research excellence, educational leadership, and applied contributions to both national and global industries. His consistent engagement with multidisciplinary projects highlights his ability to address complex challenges in transportation, energy, and digital commerce. By integrating theoretical insights with practical applications, he has advanced the discourse on consumer behavior, marketing strategy, and enterprise management in the age of digital transformation. His strong publication record, international collaborations, and recognition through awards demonstrate his role as an influential researcher and educator. With a career dedicated to innovation, collaboration, and the advancement of management science, Professor Qiu stands out as a deserving nominee for prestigious research awards, reflecting both his past achievements and future potential.